Butterkist unveils on-pack promotion with Universal
Popcorn brand Butterkist is set to launch an on-pack promotion via an exclusive link up with motion picture giant Universal to help drive sales of its bagged and microwave ranges.
The on-pack promotion will be rolled out this August, and will promote prizes such as five holidays to Universal Orlando Resort for four people, 10 glamorous trips for two to see a London premiere, 25 private film screenings for the winner and 50 friends at a local cinema.
Adrian Hipkiss, marketing manager at Tangerine Confectionery, said: “The Universal promotion gives Butterkist the perfect opportunity to attract a wide range of shoppers and reward our loyal consumers, whilst injecting movie-magic and value into the brand.
“Working in strategic partnership with such a renowned studio will help us to capitalise on our brand links to the movies, leverage the associated equity and reassert Butterkist’s authentic position as the number one popcorn brand in the marketplace.”
The promotion will run until December 2013.