Advertising

Havas CEO David Jones speaks of surprise at reported Omnicom-Publicis merger as speculation grows

By Angela Haggerty | Reporter

Havas

|

David Jones article

July 28, 2013 | 3 min read

Havas CEO David Jones has spoken out on news of a possible merger between Publicis and Omnicom, describing any deal as “massively interesting and surprising” and questioning whether it would be in the best interests of the agencies’ clients.

The two agencies have yet to confirm speculation around a merger but an announcement is expected on Sunday afternoon.

Jones said in a statement: “I’m not sure this is in the best interests of their clients or their talent. Clients today want us to be faster, more agile, more nimble and more entrepreneurial, not bigger and more bureaucratic and more complex.

Merger: Havas CEO David Jones spoke of his surprise

“It’s a massively interesting and surprising move. The industry’s obsession with mergers and acquisitions still amazes me, particularly in a world where digital and technology have made scale irrelevant.”

Reports from Bloomberg over the weekend cited an unidentified source revealing merger talks were in late stages.

Both companies have reported healthy financial statements and analysis suggests the merger will allow them to overtake WPP in size while clearing the path to allow company CEOs Maurice Levy and John Wren to retire.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Advertising

Content created with:

More from Advertising

View all

Trending

Industry insights

View all
Add your own content +