The Drum Awards Festival - Official Deadline

-d -h -min -sec

Change 4 Life Fitness First LA Fitness

Get Going this Summer sees ukfitness and Change 4 Life aim to keep families drive

Author

By Stephen Lepitak, -

July 27, 2013 | 2 min read

A ukactive campaign to promote gyms, leisure centres and fitness providers across the UK will begin together as part of the Change4Life ‘Get Going This Summer’ promotion.

Beginning today, 27 July, the integrated campaign by 23red will run across English local authorities to encourage their residents to be more active during their summer holiday, with offers being rolled out within local communities across 800 locations, including partnerships with LA Fitness and Fitness First.

A campaign website will also offer information on free and discounted events to inspire physical activity, while families will also be encouraged to visit the Change4Life website for ideas and advice in keeping active.

David Stalker, CEO, at ukactive, explained: "Harnessing the collective footprint and reach of ukactive members provides hundreds of thousands of people with the opportunity to get active this summer. Change4Life shares our goal of improving the health of the nation by getting more people, more active, more often and we’re delighted to be working in partnership with the campaign."

Awareness will be driven through local radio and the distribution of communications materials.

Change 4 Life Fitness First LA Fitness

Content created with:

23red

23red is an integrated communications agency that knows how to get people to do things through brand activation. We provide clients with either specialist expertise...

Find out more

More from Change 4 Life

View all

Trending

Industry insights

View all
Add your own content +