WKD has turned to high impact outdoor advertising to promote its new Green and Orange varieties.
With a little help from agency Big Communications, WKD has developed two ads that will be projected onto premium roadside digital media site The Chiswick Towers, located on the M4 between Heathrow and central London.
The ads will run this Friday and Saturday (26 and 27 July), a time most relevant to WKD's target audience – the weekend. The left/right positioning of the screens taps into the consumers natural left to right reading movement and offers an impactful double advert for the two new flavours.
Alison Gray, consumer communications manager at WKD, commented: “As a brand, we are continually looking to develop new products and invest in innovative and creative marketing support. We hope that the digital ads at ‘The Chiswick Towers’ shows our famous ‘Have you got a WKD side’ humour to our loyal drinkers.”
In addition to the ads on The Chiswick Towers WKD has also launched a targeted marketing campaign for the new colours, including trade promotions in-venue and a deal with pub chain Yate’s, supported by a promotional offer.
A Twitter recruitment drive has also been executed offering followers the chance to try the new colours as part of an exclusive competition.
Big CEO, Dylan Bogg, added: “We are confident that ‘The Chiswick Towers’ execution is both compelling and engaging, and will create brand presence and engagement for WKD.”