Mondelēz International has announced the appointment of Mother as its retained, lead agency for the Jacobs coffee brand.
Mother, which has offices in London, New York and Buenos Ayres, will hold responsibility for the brand's international advertising and will support the Mondelēz global brand team on strategy.
Roland Weening, vice president of marketing and strategy for global coffee, said: "The creation of a new communications idea and campaign is a key part of our ambitious plans for Jacobs as we further grow our coffee business. Mother has delivered best in class strategic and creative thinking.
“We have big ambitions for Jacobs we felt the time was right for change. We are excited about working with Mother to bring Jacobs to the next level of growth and consumer love."
Mother MD Sara Tate added: “The Jacobs team are some of the most passionate and ambitious clients we have had the pleasure to work with. We feel privileged to partner with them to continue to build the success of the brand around the world.”
Mother was appointed following a competitive pitch, which The Drum understands was against BBH and Wieden + Kennedy.
Incumbent, JWT has told The Drum that it continues to work with Mondalez in the UK under the Kenco brand along with other territories.