Mercuri appoints CTI to create a multi-national platform bringing order to the business
Mercuri International has selected CTI to build a single multi-national platform, putting the training company back in control of its online presence and saving on global web expenditure.
With 54 worldwide sites the sales performance training company needed a global platform to eliminate inconsistencies and inefficiencies caused by operating multiple systems in different ways.
“We had a solution where each of our units was running their own website, with little global synergies. This was starting to get out of control. We needed a system that would allow us to create global synergies across all our units, yet with local detail,” explained Elisabeth Ringmar from Mercuri International.
Having previously worked with Mercuri the Manchester-based agency won the account following a competitive pitch and will now use Drupal open source technologies to produce a single platform for Mercuri’s multiple sites to operate from.
Paul Johnson, Drupal director of CTI Digital, added: “More and more companies are finding that their online presence is contradictory. A search for a business can deliver multiple versions of a company’s online site - all looking and feeling slightly different, and all costing the international brand more money. The right platform can put you back in control - with consistent messaging, local content and economies of scale that will slash a global web budget and reduce operational costs.”
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