The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Mercuri appoints CTI to create a multi-national platform bringing order to the business

Author

By Gillian West, Social media manager

July 25, 2013 | 2 min read

Mercuri International has selected CTI to build a single multi-national platform, putting the training company back in control of its online presence and saving on global web expenditure.

With 54 worldwide sites the sales performance training company needed a global platform to eliminate inconsistencies and inefficiencies caused by operating multiple systems in different ways.

“We had a solution where each of our units was running their own website, with little global synergies. This was starting to get out of control. We needed a system that would allow us to create global synergies across all our units, yet with local detail,” explained Elisabeth Ringmar from Mercuri International.

Having previously worked with Mercuri the Manchester-based agency won the account following a competitive pitch and will now use Drupal open source technologies to produce a single platform for Mercuri’s multiple sites to operate from.

Paul Johnson, Drupal director of CTI Digital, added: “More and more companies are finding that their online presence is contradictory. A search for a business can deliver multiple versions of a company’s online site - all looking and feeling slightly different, and all costing the international brand more money. The right platform can put you back in control - with consistent messaging, local content and economies of scale that will slash a global web budget and reduce operational costs.”

Content created with:

CTI Digital

We are CTI Digital. Our award-winning team of 150 Digital Strategists, Designers, Marketers, and Developers put digital at the heart of your organisation. Based...

Find out more

Trending

Industry insights

View all
Add your own content +