More than half of all videos posted on Mail Online in May were adverts according to the latest figures from comScore, which revealed UK newspapers posted more than 22.6 million videos in total on their sites during the month – a massive 181 per cent year-on-year increase.
Overall, 42 per cent of all ads on newspaper sites were adverts. More than 8,000 of Mail Online’s videos were ads, 51 per cent in total, while the Guardian posted 6,312, 31 per cent of all videos. Similarly, The Sun online devoted 31 per cent of video space to ads at 3,019, while the Telegraph Media Group was slightly higher at 35 per cent but the figure equates to a far lower 1,114 of all videos.
Meanwhile, figures from the Mail Online showed digital advertising growth was continuing to compensate for the decline in print advertising in print publication the Daily Mail. The titles’ parent company, Daily Mail and General Trust, revealed print advertising revenue at DMG Media was down seven per cent year-on-year but online advertising was up 41 per cent and generated mainly by Mail Online.