Kew Gardens promotes IncrEdibles festival with pineapple scented supplement
Kew Gardens has release a scented supplement created by media planning and buying agency Arena to promote its IncrEdibles festival this summer.
Four pages within the eight page supplement, which will be running in three local papers near Kew Gardens tomorrow (Friday 26 July), are scented with the smell of pineapple.
“At Kew Gardens there are experiences on offer to tantalise each one of the senses. The activities and sights at Kew this summer are far from the ordinary, and this scented supplement perfectly reflects this,” remarked Marie Ganas, marketing manager at Kew Gardens.
The festival, which aims to educate the public about edible plants, features a Tutti Frutti boat ride with Bompas & Parr, a Rose Garden Tea Party with edible plants growing on plates, and a Global Kitchen Garden – home to over 90 edible plants – and runs until 3 November.
Group business director at Arena, Chris Armond, added: “This deliciously original campaign gives readers a taste (or a sniff) of the delights in store for them at Kew this summer. By targeting local residents and families, we will encourage Kew’s next door neighbours to come and experience the incredible edibles, which are right under their noses, for themselves.”
Readers of the Fulham & Hammersmith Chronicle, Hounslow Borough Chronicle and Ealing Gazette will get a copy of the scented supplement with their paper.
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