Digital Cinema Media, the cinema advertising specialist is to partner with games and entertainment website IGN to offer brands a cross-media platform for advertising which spans cinema, online and mobile.
Together both firms reach over 7.7m 18-35 year old males in the UK each month across cinema admissions, web, mobile and social platforms, providing a platform for integrated marketing solutions.
This will see opportunities for on-screen and in-foyer advertising across 3,000 cinema screens and mobile engagement through DCM’s cinime app.
IGN meanwhile will offer UK homepage takeovers of IGN.com alongside integrated media and content solutions and client branded hubs.
Joe Evea, commercial director at DCM, said: “Partnering with IGN allows us to offer brands a very strong proposition. There is a natural cross over with our consumers, meaning they are primed to receive a joined-up message tailored to appeal to them. Together, DCM and IGN are offering brands the chance to have prominent commercial positioning around bespoke content across cinema, online and mobile channels.”
Adam Hopkinson, UK commercial director, IGN, added: “We’re excited to be partnering with DCM to further increase IGN’s reach, bringing our respected content and editorial experts to a wider audience of film and gaming fans than ever before. We’re growing our cross-platform commercial packages, with a range of media partners and are looking forward to our first project with DCM.”