Gary Pascoe has been named Commonwealth’s chief creative officer for North America.
He has become responsible for creative oversight of Commonwealth's consolidated business in North America.
Pascoe most recently served as executive creative director and executive VP at JWT/Team Detroit where he was responsible for the Ford account.
During an eight-year stint at TBWA\Chiat\Day Los Angeles he created high-profile campaigns for Weather.com, Nissan and Taco Bell (the ‘Chihuahua’ campaign).
In addition to the appointment of Pascoe, Commonwealth has also appointed Bob Guisgand, Duffy Patten and Erika Kayuk as creative directors to work on the Chevrolet brand, nameplate, promotional and retail advertising activity - including digital and social - across North America.
Bill Kolb, Chairman and CEO of Commonwealth, said: "We have in place a strong and passionate group of creative leaders around the world. I believe, under their leadership, Commonwealth is perfectly positioned to continue to build upon the outstanding success we have and deliver effective, forward-thinking strategic and creative solutions to help lead our work for GM and Chevrolet."