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CBS Outdoor celebrates 150 years of advertising on the London Underground with 150 brands game

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By Ishbel Macleod | PR and social media consultant

July 25, 2013 | 1 min read

CBS Outdoor is celebrating 150 years of advertising on the London Underground by unveiling a free online identity game depicting 150 brands using either abstract product shots, or their most famous straplines.

Those who name all 150 brands will receive free travel for a year, while those who get 100 answers correct will win free travel for six months, and 50 will allow winners to enjoy free travel for one month.

The game is being promoted online through the hashtag #150brands, which also allows players to communicate with one another and ask for help with tricky answers.

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