The Body Shop has announced the appointment of Cake to handle its social media following a competitive four-way account.
The Cake team will develop and implement an online strategy to raise awareness of the brand’s ethical proposition and products, and will report into The Body Shop’s social media manager Rowan Stanfield.
Stanfield says: “Cake’s approach to creativity in the digital space really impressed us. This, backed up by the team’s evident experience in delivering tangible results for clients through social media made it the obvious choice for us.”
The account will be led by associate board director Helen Rainford, who said: “To work with a brand with such a strong heritage and sense of integrity as The Body Shop is a great prospect for the agency. Our approach will be to ensure we deliver a strategy which not only delivers success online, but also flies through all earned media channels.”
One of Cake’s tasks will be to boost engagement amongst existing and new Facebook fans.