Communications giant TalkTalk has reported its ‘strongest ever’ month for TV sales this June after signing up 160,000 new subscribers to YouView in the second quarter.
The influx has taken its installed base up to 390,000 driven by family friendly fare such as Peppa Pig and Ben & Holly, named as the firms most watched on-demand shows, whilst Life of Pi, The Hobbit and Wreck-it Ralph were named as the highest grossing films.
Such content is a lucrative money spinner for the firm with 26 per cent of households stumping up extra for premium content and subscriptions to additional channels.
A chief driver of this custom is thought to be TalkTalk’s offer of one-month-at-a-time contracts that do not necessitate year round commitment.
Dido Harding, TalkTalk’s chief executive, said: “We’re fast becoming the natural home for families seeking great value mass-market entertainment and starting their pay TV journey. For our loyal customers it’s a great way to upgrade from their existing TV service. New customers are connecting to TalkTalk for the first time too with feedback showing very high levels of satisfaction with every aspect of the service, from sign-up to installation, content available and the functionality of YouView which allows them to catch-up, search and record.”