Rentokil Initial has selected Work Club to fulfil a global digital role for the brand following a competitive pitch.
Work Club has now been tasked with developing digital platforms, tools and services for implementation worldwide over the next two to three years.
“Digital will play an important role in our business growth over the next few years; we are looking forward to working closely with Work Club to help us achieve our ambitious plans,” said Doug West, group marketing and category director at Rentokil Initial.
The £1.7bn international services company’s digital assets include 130 websites worldwide, by country, language and brand; customer service extranets and social platforms such as deBugged - the pest control blog.
Work Club CEO, Martin Brooks, added: “This is an impressive and estimable world-class company. We are delighted to have been selected to help them achieve their vision.”