Mulberry reveals new web presence created by Poke London
British heritage brand Mulberry has unveiled a new website, reflecting its transition from a UK success story into a global brand.
Created by Poke London, the fully responsive, multi-platform site links retail functionality with that of a luxury shopping experience. Built on the hybris platform the site aims to combine everything you’d expect from a best in class e-commerce site, with a healthy dose of Mulberry’s likeable British personality and dedication to quality and service.
“After an extensive selection process, Mulberry chose to work with Poke London on the re-launch of mulberry.com…Together, Mulberry and Poke have created a seamless e-commerce proposition, optimised for tablet, mobile and desktop, that has the customer experience at its core and showcases the Mulberry brand at its digital best,” commented Charlotte O’Sullivan, head of online at Mulberry.
The website is inspired by the brands London flagship store, which offers customers and immersive and innovate space with great service from browsing all the way through to buying and after-sales. The new site utilises Mulberry’s intimate knowledge of the craft and design process behind each item, informing the customer as they browse.
Key design elements of the brand were reinterpreted digitally, and when the customer is ready to purchase a stripped back checkout experience offers shoppers a clearly labelled and distraction free service. A wide range of scenarios were also reviewed and considered in the creation of the site to refine the user journey across multiple platforms.
Poke co-founder Nicolas Roope, added: “Brands such as Amazon taught us all a long time ago that optimised buying processes give a distinct competitive advantage. The same is true of luxury. It’s the seamlessness of the experience, from inspiring and browsing, through to buying and receiving that separates a site like this from its competitors.”
Content created with:
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