HobbyCraft to launch performance marketing programme with Affiliate Window
Arts and crafts retailer HobbyCraft has selected global performance network Affiliate Window to launch a performance marketing programme.
Affiliate Window will now work alongside HobbyCraft and Clear New Media to assist the brand in growing a targeted publisher based of relevant bloggers and industry specific affiliate partners.
Performance marketing is now set to become a key component of the retailer’s multi-channel strategy, Katherine Paterson, customer development director for HobbyCraft explains: “We are excited by the ability to talk to all of our customers, particularly those with specialist hobbies. Without Affiliate Window this would be very difficult, as the time involved to source and contact bloggers and specialist craft sites is so demanding.
"We are really excited about the partnership with Affiliate Window and joining the performance channel.”
Affiliate Window client services manager, Anjulie Truong, added: “We’re excited to welcome Hobbycraft to the network for the exclusive launch of their first ever programme…Affiliate Window is delighted to tap into the unique appeal of the Hobbycraft brand and hopefully introduce it to a new audience of online consumers.”
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