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Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo

Carling furthers ‘It’s good…but it’s not quite Carling’ campaign with Royal Baby online ad

Carling has celebrated the announcement of the future King with an online video featuring Dylan, one half of the new Carling duo.

The video sees Dylan working as a painter and decorator preparing the nursery for the new arrival, when John – the other half of the duo - arrives to see the results of Dylan’s labour they’re not quite as expected resulting in the catchphrase – ‘It’s good…but it’s not quite Carling’.

The online video follows the first to ads in the campaign and is the first to comment on breaking news, and it won’t be the last according to brand director Jeremy Gibson.

Gibson explained: “Carling has a reputation for making adverts that provide an amusing take on current events. It’s a tradition that we’re keen to continue, so watch this space in the coming months.

“As the big day approached people have spoken of little else, so we thought it would be great to celebrate the birth with a bit of classic tongue-in-cheek Carling humour and congratulate the royal couple on their new arrival.”

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