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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Brewdog responds to ASA: ‘those mother fu*kers don’t have any jurisdiction over us’

Brewdog’s co-founder, James Watt, has responded to the ASA after it was warned that language on its website could cause ‘serious offence’.

One complaint was made about words such as ‘mother f*cker’, ‘tits’ and ‘bastards’ being used in a statement on the beer website.

In response, Watt said: “We actually just took down the statement on our website to make room for the equity for punks stuff. Soon, we will be putting the statement back on our website.

“We believe in freedom of speech and artistic expression. We don’t believe in mindless censorship.

“As for the ASA – those mother fuckers don’t have any jurisdiction over us anyway.”

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