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BIMA hall of fame: Matt Brittin from Google and Joanna Shields from Tech City UK amongst five inductees

The British Interactive Media Association (BIMA) tonight inducted five new ‘heroes of the UK digital industry’ into the Digital Hall of Fame.

Launched last year, the Hall of Fame previously had 20 inductees, including Sir Tim Berners-Lee, Stephen Fry and Phil Jones, chairman of this year’s DADI Awards.

The five new inductees were: Joanna Shields, chief executive of Tech City UK and business ambassador for digital industries; Justin Cooke, CEO of POSSIBLE UK and chair of BIMA; Luke Taylor, CEO of DigitasLBi; Matt Brittin, VP Europe of Google; and Nigel Vaz, senior VP and MD Europe of SapientNitro.

Bal Bhogal, BIMA’s commercial director, said: “We’re deeply gratified by the level of interest and support from across the industry for the Digital Hall of Fame. UK digital is clearly going from strength to strength. This makes it all the more important to honour the achievements of our industry’s stars and it’s my pleasure to thank and congratulate the five new Hall of Fame inductees.”

The inductions took place at a black tie event at BAFTA this evening.

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