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Skoda set to unveil campaign featuring monster-truck ice-cream van to promote Octavia vRS

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By Ishbel Macleod | PR and social media consultant

July 23, 2013 | 2 min read

Skoda is set to unveil an ad campaign, created by Fallon, promoting its new Octavia vRS on Thursday.

The ad, which will be unveiled on YouTube ahead of its TV launch next month, shows a man driving an Octavia vRS through an idealised neighbourhood, where the muscled residents all appear to be using souped-up, vRS style versions of everyday objects, including a monster-truck ice-cream van and a giant trike.

However, everything grinds to a stop when the residents see the Octavia vRS.

Heidi Cartledge, head of marketing at Skoda UK, said: “The third generation Octavia vRS is the fastest production model to date so we wanted an advert that would bring to life the idea of enhancing the performance of everyday objects. The specially made props give a tongue in cheek taste of what you could experience if you vRS’d your life.”

An early version of the ad was shown at the Goodwood Festival of Speed earlier this month. For the duration of Goodwood, visitors to the Škoda stand were able to star in the commercial themselves by virtually taking the place of the driver featured in the spot.

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