RetailMeNot.com, the US digital coupon website, has launched a new brand campaign developed by Quigley-Simpson Advertising.
The new campaign has included the roll out of multiple advertising initiatives, including a TV ad encouraging consumers to "Spend Less. Shop More" by using RetailMeNot via their desktop, tablet or mobile device.
An in-mall advertising initiative has also aimed to get consumers to download the RetailMeNot Coupons App.
"The millions of consumers who use RetailMeNot.com and our mobile app are savvy shoppers who are able to buy more of the things they want for a lot less money than other shoppers," said Jill Balis, the senior vice president of marketing, RetailMeNot, Inc. "The goal of our new campaign is to highlight how fast and easy RetailMeNot makes it for consumers to get more for their money while shopping at their favorite stores."
The TVC is set to appear on numerous cable networks, including E!, Bravo, HGTV, Lifetime, VH1, among others.
LA-based Quigley-Simpson Advertising also handled the media planning and buying for the campaign.
The campaign comes following the online coupon site’s IPO last Friday. Since then its shares have went 32 per cent above their IPO price, with the company now valued at $1.5bn.