RAR launches Brand Manager's Book 2013 helping brands choose and manage agencies
In order to help brands choose the right agency for them RAR has produced a guidebook for brand managers full of hints and tips for choosing and managing agencies.
Born out of an audit between a well-known automotive brand and one of its agency relationships, RAR managing director, Steve Antoniewicz, explains the Brand Manager’s Book 2013 was influenced by the fact that during this meeting it became clear that “the senior staff at the agency were far more experienced than many of the client team.”
Antoniewicz added: “When agencies and clients do come together effectively, fantastic things can happen. Great creative, true innovation, technical excellence and of course amazing results. To my mind, the agency’s role as a trusted partner has never been more important.”
Filled with insights from the likes of Microsoft chief marketing officer Phillipa Snare; DFS CMO Helen Normoyle; Joel Christie online marketing controller at BskyB; AOL UK marketing director Isobel Sita-Lumsden; McDonald’s UK head of marketing Jo Webster and Donna Howitt marketing director at Liverpool One, the Brand Manager’s book covers good practice as well as sharing insights into the worlds of technology, retail, B2B and consumer goods.
The book also contains examples of great campaigns and case studies from recommended agencies.