Downy unveils new ad showing how clothes have memories that it can help keep fresh

Downy, the fabric softner brand, has launched a new ad from Grey Worldwide New York.

Against a cover of Alphaville’s ‘Forever Young’, the 30-second spot shows how clothes have memories and with Downey they can last a little longer.

Title: Forever Downy

Brand: Downy

Creative Agency: Grey Worldwide New York

Executive Creative Director: Alice Ericsson

ACD/Copywriter: Anne Stesney

ACD/Art Director: Natsuko Bosaka

VP EP: Judi Nierman

Producer: Jimmy Wade

Production Company: Community Films

Director: Pam Thomas

Executive Producers: Lizzie Schwartz, Carl Swan

Director of Photography: Jim Frohna

Line Producer: Elena Halvorson

Production Designer: Hank Mann

Editorial: Union Editorial

Editor: Laura Milstein

Producer Sarah Mills

Music: Pulse covering Alphaville’s “Forever Young”

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