Downy unveils new ad showing how clothes have memories that it can help keep fresh
Downy, the fabric softner brand, has launched a new ad from Grey Worldwide New York.
Against a cover of Alphaville’s ‘Forever Young’, the 30-second spot shows how clothes have memories and with Downey they can last a little longer.
Title: Forever Downy
Brand: Downy
Creative Agency: Grey Worldwide New York
Executive Creative Director: Alice Ericsson
ACD/Copywriter: Anne Stesney
ACD/Art Director: Natsuko Bosaka
VP EP: Judi Nierman
Producer: Jimmy Wade
Production Company: Community Films
Director: Pam Thomas
Executive Producers: Lizzie Schwartz, Carl Swan
Director of Photography: Jim Frohna
Line Producer: Elena Halvorson
Production Designer: Hank Mann
Editorial: Union Editorial
Editor: Laura Milstein
Producer Sarah Mills
Music: Pulse covering Alphaville’s “Forever Young”
Content created with:
Grey New York
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