Argos introduces first digitised catalogue

High Street retailer Argos has launched its first ever digitised and fully interactive paper catalogue after employing image recognition technology from Blippar to bring the weighty tome direct to customers smartphones and tablets.

The technology allows conversion of static, printed material into an interactive experience by employing the camera to recognise ‘blippable’ images and respond with custom video, photos, competitions or weblinks.

Initially appearing in the north east the catalogues open with a full page introduction explaining how the app works and links to the Argos mobile site which boasts an extended product range.

Bertrand Bodson, digital director at Argos, said: “Using Blippar’s image recognition platform, we’ve been able to build a bridge between our traditional physical publication and the digital world.

“The technology allows us to ‘springboard’ users from the catalogue to our extended range online, where they can find even more choice and Check & Reserve and purchase products. It’s about creating a more interactive and joined up shopping experience for our customers and we’re very excited to see how they respond.”

Jess Butcher from Blippar, said: “This is a hugely exciting opportunity for us to work with such a national institution – a much-loved family brand synonymous not only with value, but technical innovation. Once again, they’re leading the pack in embracing our technology in a strategic, well-invested way, which we expect will reward, entertain and engage customers.”

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