Ad of the Day: ITV - Ode to Soap
Shakespeare's most famous sonnet is read aloud by various stars of ITV's flagship soaps in this excellent trail. Some deliver their lines more confidently than others (don't try to persuade us that some of these performers weren't terrified) but it's been stitched together beautifully and it's great to see something a bit different.
Agency: ITV Creative
Creative Director: Tony Pipes
Creative: Tony Pipes
Production Co: ITV Creative
Director: Michael Baldwin
Producer: Katie Carew
Photography: Philipp Blaubach
Production Designer: Adam Zoltowski
Production Manager: Charlotte Trotman
Grading: The Mill
Editing House: Trim
Editor: Tom Grove-Carter
Audio: Arge @ Envy
Content created with:

ITV
ITV, as an integrated producer broadcaster, creates, owns and distributes high-quality content on multiple platforms. We operate the largest commercial family of channels in the UK and deliver our content through traditional television broadcasting as well as on demand via the ITV Hub.
Find out more