Tata Steel has announced the appointment of Hatch Communications to promote the 2013 Tata Kids of Steel triathlon series.
The Tata Kids of Steel events aim to encourage children to adopt a healthier lifestyle through sport and exercise, though various events, with the Hatch team to help raise awareness of these events in each community, building the profile of the Tata Steel brand in national and regional press and via social media.
Jason Madeley, managing director of Hatch Communications, said: “It is fantastic to be chosen to work with a brand of Tata Steel’s standing and the team are relishing the opportunity to inspire the next generation of triathletes across the UK.”
Rachel Lawrence, sponsorship and donations manager at Tata Steel, added: “The Tata Kids of Steel series is an important part of our community partnership programme in the UK. By working with our local communities, the series gives us an opportunity to encourage youngsters to adopt a healthier lifestyle and to try a new sport in a fun and safe environment. Working with Hatch will enable us to increase the profile of the series and ensure the events have a significant positive impact on the communities in which we operate.”
The events will visit 12 venues across the UK in 2013.