Daniel Strauss has been named general manager of digital at The Hollywood Reporter.
In his new role, Strauss, a former Fox Digital executive and Endplay chief product officer, has been tasked with handling The Hollywood Reporter’s expanding slate of digital initiatives and new digital products.
Strauss reports to editorial director Janice Min, who said: “Dan is a recognised innovator in digital. As we continue to develop new ways of connecting with our readers, his insight and experience will be key to expanding our digital business and keeping THR.com innovative, groundbreaking and ahead of the curve.”
As GM of digital, Strauss will oversee all new and ongoing digital channels and initiatives, including the brand’s websites, video strategy, blogs, social media, e-mail marketing campaigns, mobile apps and iPad edition.
He has also become responsible for digital product development, design and partnership creation, and for establishing and implementing key digital metrics and processes that will drive audience expansion and revenue growth through enhanced advertising partnerships and programs.
“The Hollywood Reporter is an amazing brand that has seen exceptional growth melding editorial and digital technology in really innovative ways,” Strauss said. “The magazine’s experience with digital and its willingness to embrace change will allow us to do some incredible things in the coming months.”
The appointment comes following a strategic partnership with Fandango with the aim of allowing readers to search movie times and buy tickets on THR.com.