Heelberry selects Label PR to handle UK launch activity

Footwear brand specialising in catwalk and celebrity inspired shoe collections Heelberry has engaged Label PR to manage its UK press, publicity, VIP services and website launch in August 2013 following a competitive pitch.

Of the decision to appoint Label PR, Heelberry brand director Karen Gardiner, said: “We chose Label PR because of the team’s experienced and unrivalled enthusiasm for fashion and celebrity. The agency demonstrated a clear understanding of our objectives and has a proven record of delivering key messages to our target audience of women aged 16-35.”