Farnell element14 awards pan-European communications brief to McCann Manchester
Farnell element14 has engaged McCann Manchester to deliver a wide ranging pan-European communications brief.
The appointment follows McCann Manchester’s work on another Farnell element14 project over the last 16 months, and the win sees the agency develop and deliver the distributor of electronic components integrated communications strategy with specific focus on customer loyalty and retention.
“Over the past twelve months the McCann team has demonstrated an incisive grasp of our business and market and has been able to translate that insight into programmes and campaigns that are driving hard business results for us. We believe this ability coupled with their global network will enable us to drive success at scale on an international basis,” commented Farnell element14 European sales and marketing director Alan Paterson.
Graham Todd, group account director and leader of McCann Manchester’s B2B practice, added: “We are delighted that our work over the past twelve months has been consolidated into an ongoing relationship.”
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