DryNites relaunches website with Multiply


By Gillian West, Social media manager

July 22, 2013 | 2 min read

Kimberly Clark brand DryNites has unveiled its new website complete with vibrant modern look, user friendly navigation and streamline search features.

Created by Multiply, the site aims to make it easier for parents to research bedwetting and the solutions available to help them manage it. Child psychologist and bedwetting expert Emma Kenny stars in a series of online videos taking parents through the different stages of bedwetting and offering tips and support to families.

“The new website is an invaluable resource for parents who are seeking to help their child manage their bedwetting phase and ultimately help them become dry at night,” said DryNites brand manager, Stephanie Madrell.

All of the site’s new features are accessible via the homepage, with advice, new product information, promotions and games traceable within a few clicks. The new site is also mobile and tablet optimised to be easily accessible for parents on any platform.

Madrell added: “The redesign follows extensive consumer research about what information parents need to help their little one through this sensitive and often difficult phase.”


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Multiply is an award winning, integrated creative agency based in Edinburgh and London, specialising in shopper marketing, digital and brand experience.

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