AFL star Dane Swan’s remarkable tattoo cover up has been revealed as a publicity stunt, undertaken on condition that Swan’s fee be donated to the N.I.C.K. Foundation.
The stunt was designed by the Sphere Agency and Greta Donaldson Publicity.
The stunt saw Swan appear on 7 Network’s Saturday Night Footy and in newspapers, evidently without his trademark tattoos, having applied Veil Tattoo Camouflage Cream.
Michael Abdul, managing director of The Sphere Agency said: "Veil Tattoo Camouflage Cream is an incredible product that you simply have to see to believe. What better way to demonstrate its amazing ability than to use it to cover up Australia's most famous tattoos."