The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Tesco F&F

Tesco launches transactional in-store kiosks for its F&F clothing range

Author

By Ishbel Macleod, PR and social media consultant

July 19, 2013 | 2 min read

Tesco has announced that its full F&F clothing range will now be available on a trial basis for purchase in-store via new transactional kiosks from Venda.

The kiosks will allow users to purchase items which are out of stock or not available in the right size, and offers the option of home delivery, or picking up from the store at a later date.

Andrew Beale, head of multichannel and digital development for F&F clothing at Tesco PLC, said, “In a digital age, we need to make technology work for our customers. We recognised that it didn’t make sense for customers to interrupt their shopping experience if they can’t find what they’re looking for in-store - having to search again for that item again online when they’re at home. The introduction of the in-store technology effectively brought together our online and in-store offering and allowed customers to make purchases instantly – even if their products weren’t immediately available.”

The kiosks, which plug into Venda’s SaaS-based commerce platform, will also offer Tesco’s customers promotional offers relevant to their product searches.

Eric Abensur, CEO at Venda, added: “Kiosks provide a fantastic opportunity to the consumer and retailer alike. From a consumer standpoint, customers are able to enter the store with confidence that they will be able to make the purchases they want without the fear of items not being in stock. At the same time, kiosks help the retailer to secure additional return from in-store footfall and ensure that the consumer does not leave the store empty handed.”

Tesco and Venda have partnered with Cisco, Retec and C-instore to provide the technology.

Tesco F&F

Content created with:

Venda

Venda is one of the world’s leading innovators and providers of digital commerce solutions, leveraged by almost 100 manufacturers and retailers to deliver a consistent...

Find out more

More from Tesco

View all

Trending

Industry insights

View all
Add your own content +