Jay Z Magna Carter UK tour dates promoted by OOH campaign from blowUP media
Jay Z’s anticipated Magna Carter Tour is to be promoted by an OOH campaign handled by blowUP media.
The creative, which mirrors the cover of the rapper’s number one album, has been tailored to suit the specific cities Jay Z is appearing in this October.
The posters carry dates and ticket sales information for the shows in London, Birmingham and Manchester.
Of the campaign, Aimee Mckay, sales director at blowUP media, said: “blowUP media has once more proven it can provide large-scale platforms for big names and events – and names don’t come much bigger that Jay Z’s.
“This tour means a lot to a huge number of fans so a big statement was needed. This is why the tour promoters used our inventory to build on fan anticipation as Giant Posters are a great way to maximize exposure ahead of this autumn’s tour.”