The Drum Awards for Marketing - Extended Deadline

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By Ishbel Macleod, PR and social media consultant

July 19, 2013 | 1 min read

Heston Blumenthal is again the face of a new advertising campaign for Waitrose, created by BBH.

The campaign sees Blumenthal watching a film in a cinema, wearing 3D glasses, when suddenly the meteors on screen turn into popcorn. The ad then shows Heston creating a tub of his Salted Caramel Popcorn Ice Cream.

Waitrose marketing director, Rupert Thomas, said: “The quirky feel we’ve created is a departure from our usual style of advertising - the focus is on fun, as after all this is what eating ice cream should be all about. By show casing Heston from Waitrose ice cream as the star product for the campaign, we want to show viewers that everyone can have that little bit of Heston magic at home.”

The TV ad will be accompanied by a half page double page spread press ad in key titles from 17 July, as well as online ads on key sites including the Daily Telegraph and Radio Times.

Waitrose

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BBH

Bartle Bogle Hegarty is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New...

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