Buxton unveils digital outdoor campaign to support The Ashes
Buxton natural mineral water, sponsor of The Ashes, has unveiled a digital outdoor advertising campaign driven by user-generated content from cricket fans.
The brand is working with Posterscope to use the Liveposter system to platform to collate Ashes ‘chatter’ from the Buxton Cricket @GotTheBottle Twitter account to create real-time ad content. The campaign will be broadcast on digital outdoor screens at rail concourses in London and Manchester on match days.
Andrea Cahill, Buxton brand manager at Nestlé Waters UK, said: “As a key sponsor and supporter of such a major event, we wanted to drum up as much energy and enthusiasm as possible and get the public fully engaged. We worked closely with Posterscope to deliver a highly informative, yet entertaining, real-time campaign that gets the British public excited, and most importantly, backing the team.”
The campaign will coincide with the second and third test matches of The Ashes 2013 series
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