Apprentice final draws fewer than 6m viewers
Viewing figures for the Apprentice final have hit a seven year low of just 5.7m, equating to an audience share of just 27.6 per cent as a comination of sunny weather and an 8pm start proved a turn off.
This was fewer than the 6.1m who tuned into last year’s final and a seven week audience low for the current series and the joint lowest since season 2 broadcast in 2006, which was also viewed by 5.7m.
The season nine finale saw Leah Totton beat fellow Apprentice Luisa Zissman to nab a £250k investment from Sir Alan Sugar in her business venture, a chain cosmetic surgery clinics.
Nevertheless the BBC is cracking on with a tenth season of the capitalist reality TV show, although it is ditching a planned Young Apprentice spin-off.
Aware that the public’s appetite for the format may be waning Sugar said at the launch of this year’s series: “"I think the Apprentice has got longevity in it as long as we can continue to find interesting and different characters.
"At the end of the day, it is down to the candidates if it is interesting TV."