24:7 Theatre Festival unveils rebrand and integrated marketing campaign Holden & Sons


By Ishbel Macleod, PR and social media consultant

July 19, 2013 | 1 min read

Manchester’s 24:7 Theatre Festival, which launches today, has unveiled a rebrand and a new integrated marketing campaign created by Holden & Sons.

The campaign includes a new website, social media, production packs and merchandising, and saw Holden & Sons work closely with the writers, directors and producers of each production showing during the event to reinforce the 24:7 brand whilst enabling each of the plays within the festival to have a distinct identity of their own.

Managing director Ted Holden said: “I’ve been involved in the 24:7 Theatre Festival in previous years as an actor, so I know from first-hand experience what an amazing festival it is, and how it can provide opportunities for the hidden talents of the theatre community throughout Manchester.

“It was an honour for Holden & Sons to be asked to reinvigorate the 24:7 brand, and to be given the trust and creative freedom of David [Slack, founder and executive producer of 24:7] to really create something fresh, new and exciting for the integrated marketing.”


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