Virgin Media updates 3D content with 50 additional hours available via on-demand
Virgin Media has confirmed that it will be adding 50 hours of additional 3D content to its on-demand platform, including 3D films such as The Hobbit and Life of Pi.
Joining the movie blockbuster on the Virgin On-Demand service is content from the likes of Discovery and Sony. The additional hours will be added to the 25 hours of 3D content already available on the platform.
“3D offers a unique and often breathtaking experience and our customers are making the most of Virgin Media's 3D On Demand line-up to sit down and try it for themselves. We offer our customers a wide choice of content and 3D at no extra cost is proving to be a valuable addition for many of our TV fans,” commented head of TV product management at Virgin Media Kevin O’Neil.
Virgin will be adding the TV shows and movies later this month.
Virgin’s decision to further its 3D offering comes as the BBC shelves plans for 3D programming due to “a lack of public appetite”.