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TripAdvisor brings in Anne Bologna as vice president of brand strategy

TripAdvisor has announced the appointment of Anne Bologna as vice president of brand strategy.

Bologna, previously managing director of MDC Partners in New York City, will be tasked with leading the advertising, branding and research agencies that work with the site across television and offline marketing.

“I’m thrilled to join TripAdvisor at this dynamic time,” said Bologna. “It’s a rare opportunity to be a part of a company as they embark on this important next stage.”

Based out of the company’s offices in Newton, Massachusetts, she will report to chief marketing officer Barbara Messing.