Food ingredients and solutions provider Tate & Lyle has selected Gyro as its lead global marketing agency.
The account will be lead from Gyro’s Cincinnati office, with the agency being tasked with helping Tate & Lyle to develop and execute an integrated global marketing campaign enhancing its position as a supplier of speciality food ingredients and solutions to food and beverage companies worldwide.
“Tate & Lyle’s brand and identity has been built on partnership, innovation and a deep knowledge of what our customers and consumers want” said Gabriella Parisse, senior vice president, global marketing, Tate & Lyle.
“The appointment of Gyro will help us to develop our identity further, and to strengthen our brand and customer proposition into the future.”
Gyro Cincinnati president, Adryanna Sutherland, added: “Tate & Lyle is an iconic brand with a long history of excellence and we look forward to working with them to tell their story in a powerful, exciting and fresh way.”