Sky Bet is set to become the title sponsor of The Football League as The Football League and Sky Sports have agreed the terms of a new five-year partnership.
The deal, which sees Sky Bet take over from Npower as title sponsor, also extends the existing broadcasting agreement for a further three years until 2018, with Sky Sports offering more exclusively live matches than ever before.
“We place huge value on the commitment Sky has made to our competitions and our clubs over many seasons and we are delighted that they wish to extend our relationship in this way. Supporters will also welcome this news given the outstanding breadth of coverage delivered by Sky Sports,” said Greg Clarke, Football League chairman.
From 2015-16, a total of 148 live games will be shown each season from the Sky Bet Football League, Capital One Cup and Johnstone’s Paint Trophy, an increase of 37 per cent. The terms of the deal allows Sky Sports viewers to enjoy Football League coverage for five more years, with coverage of all 73 clubs across three divisions included.
With the new deal in place, from August 2015, Sky Sports will be exclusively broadcasting 112 matches from the Sky Bet Football League, The Football League Play-Offs including all three Finals, 15 Capital One Cup matches including both legs of each semi-final and the final, and The Johnstone’s Paint Trophy Final as well as at least two matches from preceding rounds.
Clips of all three tournaments will also be shown as the agreement covers television, online, video-on-demand, and mobile ad well.
Barney Francis, managing director of Sky Sports, commented: “This agreement offers Sky Sports viewers more matches, more choice and more drama from all 72 clubs across The Football League. Extending our Football League coverage until 2018 is excellent news for our viewers who have never enjoyed such a strong choice of live football coverage.”