The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Lego Back To the Future

Lego adds Back to the Future Delorean to box set range

Author

By John Glenday, Reporter

July 18, 2013 | 1 min read

Lego has unveiled the latest edition to its branded box set range with the release of a reproduction Back to the Future Delorean, faithfully replicated in plastic form.

Customisable into three models from each instalment of the popular movie trilogy the four wheeled time machine comes complete with its own versions of Marty McFly and ‘Doc’ Brown.

The limited edition pack also contains its own time setting display and 1985 and 2015 license plates and was commissioned after receiving 10,000 fan votes to be manufactured.

Produced and manufactured under the Lego CUUSOO user design and submission platform, the creation was dreamed up by creative director masahi Togami of Japan who will donate his one per cent commission to the Michael J. Fox Foundation for Parkinson’s Research.

Lego Back To the Future

More from Lego

View all

Trending

Industry insights

View all
Add your own content +