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Boden News London

Isobar promotes Nick Bailey to UK CEO as Penny Herriman agrees move to Boden as global brand director


By Stephen Lepitak | -

July 18, 2013 | 2 min read

Isobar executive creative director Nick Bailey has been promoted to CEO of the UK arm as Penny Herriman becomes global brand director of fashion business Boden.

The move will see Bailey continue to oversee the agency’s creative output, having worked at Isobar since the start of the year after he joined from AKQA Amsterdam.M

Mark Cranmer, CEO of Isobar described Bailey as “an inspirational” leader.

He added: “Having a globally recognised creative professional take charge of our business here is a clear statement of our ambition and intent for the long term, as we build a strategically driven creative business at the heart of the Dentsu Aegis Network. I am delighted to be formally joining him on the UK executive as we drive our business forward. I also want to pay tribute to the magnificent work that Penny has done in our UK business over the last 28 months. We now have exciting momentum and a great client portfolio. We all wish her well with her new role at Boden.”

Bailey will take up the role following Herriman’s departure in September.

Meanwhile, Cranmer will also become chair of the UK agency while Mike Muilligan, EMEA operations director joins the UK management board as commercial director, but continue to handle his responsibilities in EMEA.

Boden News London

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Isobar is dentsu’s global creative agency focusing on building a differentiated offering around Strategy and Innovation, Product and Experience, Brand Design & Systems and Comms & Content.

Isobar crafts distinctive brands and innovative experiences for a connected future. We work on the intersection of brand creativity and experience design to bridge the gap between a brand promise and the experience it offers to customers, employees and communities.

Over the last three years, Isobar has won 400 awards, including 6 D&AD Pencils, 7 Cannes Lions with one Gold Lion in the Creative eCommerce category, and was named a Leader in the Gartner “Magic Quadrant for Global Marketing Agencies” for the seventh consecutive time. Isobar’s top clients include adidas, Coca-Cola, Enterprise, P&G and Philips.

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