Four UK charities appoint Kayak to assist with client messaging and brand positioning

Independent UK-based grant maker LankellyChase Foundation has worked with Kayak carrying out a rebrand which is now being rolled out across a variety of literature, including the annual review. Of the partnership, Julian Corner, chief executive of the LankellyChase Foundation, said: “We were looking for a way of capturing a number of different ideas in its new logo. We are really happy with what Kayak produced, which we feel is distinctive, modern and dynamic.”

Animal charity Wood Green has tasked Kayak with developing a full range of literature across the Pet Promise range, ensuring the messaging and positioning of the services ties in with the Wood Green brand and values. The BAAF, which has four primary brands within the group, has briefed Kayak to ensure that each part of the group is clearly linked by establishing a consistent tone of voice and personality across its offerings.

The Mayday Trust, which supports people experiencing difficulties enabling them to take control of their lives, has asked Kayak to help tackle the misconception over the work they do and who they stand for. A rebranding exercise is now underway with full design rollout of the new brand to follow.

Debbie Happell, director of Kayak, commented: “We have a strong focus on the charity sector and are delighted to be involved with so many exciting organisations, working strategically with each client to meet their objectives.”