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Ashes

Beefeater Grill celebrates the Ashes by giving away 2,000 free steaks when England wins a test match

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By Ishbel Macleod, PR and social media consultant

July 18, 2013 | 1 min read

The Beefeater Grill is looking to prove that it is the boss of beef in a new campaign, featuring Sir Ian Botham.

The campaign, created by Engage Interactive and Frank PR, includes the Ashes-focussed ‘Steak of Success’, which will see 2,000 free steaks being given away on a first come first serve basis every time England wins a test match.

One of the activities as part of this promotion was a projection of Sir Ian Botham on Sydney Harbour Bridge, warning the Australians that they were going to get grilled.

The campaign also includes a boss of beef microsite.

Ashes

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Frank PR

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