The Drum Awards for Marketing - Extended Deadline

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By Stephen Lepitak, -

July 17, 2013 | 1 min read

Peugeot has begun a digital campaign to promote its 2008 Crossover, targeting young couple through the strapline ‘See the city in a different light.’.

The ‘Carkour’ campaign, by Havas EHS, will aim to encourage drivers to use the car in order to gain an ‘exciting perspective’ on life in their city, and will feature a video running across both the Peugeot UK website and its YouTube page, as well as a behind-the-scenes film and 20-second YouTube pre-roll.

Nick Crossley, brand advertising manager for Peugeot UK, described the campaign as “a great piece of creative that embodies the Peugeot driving experience.”

He added: “This video harnesses the energy of the new 2008 Crossover in a dynamic and different way to show how even a typical trip through the city can be fun and exciting.”

A behind-the-scenes making of video has also been released on the Peugeot UK YouTube channel.

Peugeot

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Havas Helia

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