Digital Transformation

Manchester City FC continues to target global audience with multilingual websites rollout

By Stephen Lepitak | -

July 17, 2013 | 2 min read

Manchester City FC has expanded its website with the launch of 10 new websites translated into a number of languages as the club continues to expand its international reach.

The club, which already has a website that includes England, Arabic and Mandarin Chinese versions, will roll out sites with content translated into traditional Chiene, French, Japanese, Indonesian, Spanish, Thai, Portuguese, Malay and Korean.

Diego Gigliani, director of marketing, media and fan development for City, added: “With the launch of our new multilingual sites, we are creating an online home for all our international fans. We hope that, by reading news and watching videos direct from the official source and in their native language, they will feel closer to the club they love.”

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Last week, the club announced a partnership with Thai car battery brand GS Battery.

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