Vehicle manufacturer Kia has announced it is to partner with talkSPORT, the commercial radio station, in its coverage of the Ashes.
The deal will see Kia sponsor a number of programmes devoted to the cricket tournament as well as on-air competitions.
Running throughout the summer until the final Test match in August the campaign will include a ‘Kia’s performance of the day’ and the ‘Ashes performance review with Kia’.
The brand will also put its name to a series of live updates from the action.
In addition to sponsorship Kia will also take out a series of adverts during the talkSPORT breakfast show and secure a significant presence on the station’s website and in SPORT magazine, talkSPORT’s sister publication.
Lawrence Hamilton, Marketing Director, at Kia Motors commented: “The Ashes is one of the biggest events on the sporting calendar so we are thrilled to be associated with the spectacle. This continues Kia Motors’ support of cricket and Surrey County Cricket Club and we hope everyone enjoys what is set to be a fantastic summer of support.”