Denny’s has broken off its three-year partnership with IPG-owned Gotham in a move to consolidate its roster and work with fewer agencies.
Frances Allen, chief brand officer, said in a statement that “all businesses evolve, and Denny’s is no different,” adding that the restaurant chain has developed a strong relationship with Erwin Penland over the past four years.
As such, Erwin Penland will now handle both the creative and media accounts for Denny’s.
“We are very grateful to Gotham. ‘America’s Diner is Always Open’ has reconnected with consumers across America, earning us both an Effie and a Cannes Lion award in the process. We are enormously proud of that work and are thankful to Gotham for their dedication and partnership over the last 3 years,” said Allen.
She added: “With Erwin Penland we see the opportunity to both consolidate our business for efficiency and enhance our united national and local marketing and advertising efforts, while upholding the high creative standards that have been set by Gotham.”