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United Utilities

United Utilities publish new ITV idents

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By John Glenday, Reporter

July 15, 2013 | 1 min read

A series of idents for United Utilities’ sponsorship of Granada and Border Weather on ITV have been unveiled by One Marketing Communications.

It is the second year on the trot in which the utility company has run the promotion and has been extensively reworked this year to keep the campaign fresh.

Anne Hobson, head of customer communications at United Utilities’ said: “One Marketing has helped us to produce a new creative style which provides a richer, more emotive experience whilst highlighting key service messages which we know through research are important to our customers.”

Wayne Silver, deputy managing director at One Marketing Communications added: “This is a core component of the United Utilities communications strategy and we are privileged to be working with them once again on this fantastic project.

“We are thrilled to see the new idents go live just after winning a Northern Marketing Award last week for our work on a previous United Utilities campaign, ‘Think Before You Flush’. It’s great to see our team’s hard-work recognised and play a part in promoting some vital messages to customers.”

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